Leading Sri Lanka’s Digital Evolution
Pulasthi Wanniarachchi, CEO of Incarnate (Pvt) Ltd, has emerged as a transformative figure in Sri Lanka’s digital marketing and SEO landscape. His journey into the digital realm was driven by an unrelenting passion for creativity, innovation, and a desire to empower Sri Lankan businesses to thrive in an increasingly globalized world. Recognizing the challenges local businesses faced in adapting to the fast-paced digital ecosystem, Pulasthi established Incarnate as a platform dedicated to delivering forward-thinking, tailored web solutions that align with the unique needs of his clients.
At the heart of Incarnate’s operations is a commitment to staying ahead in the highly competitive digital marketing industry. Pulasthi emphasizes the importance of continuous learning and adaptation to emerging trends. His team is deeply invested in mastering innovations such as AI-driven marketing strategies, advanced SEO techniques, and data analytics. This includes offerings like the Customer Care AI Chatbot, which provides clients with a custom-trained solution for 24/7 customer service, handling tasks such as taking orders, troubleshooting, and accessing account information with unparalleled efficiency. Additionally, Incarnate’s VR Tour Solutions leverage 360-degree technology to create immersive virtual experiences, enabling businesses to showcase real-world locations in an engaging, visually stunning format. This proactive approach ensures that Incarnate not only keeps up with the rapidly changing digital landscape but also anticipates shifts that can provide their clients with a competitive edge.What truly sets Incarnate apart is its focus on a customer-centric philosophy. For Pulasthi, every project is a partnership where the client’s goals, challenges, and vision take center stage. His team works closely with clients to understand their needs, crafting personalized strategies that deliver measurable results. This approach is rooted in collaboration, innovation, and creativity, ensuring that each campaign exceeds expectations while addressing the unique demands of a dynamic market.
Navigating the evolving digital marketing space requires a structured yet flexible methodology. At Incarnate, this is achieved through three core principles. The first is a deep understanding of the target audience, driven by meticulous research into demographics, preferences, and behavioral patterns. This ensures that every strategy resonates personally, making a lasting impact. The second is a dynamic design philosophy, where visually engaging, user-friendly web designs seamlessly merge functionality with storytelling. For example, VR Tour Solutions integrate storytelling into immersive virtual environments, creating memorable customer journeys. By prioritizing user experience (UX) and responsive design, Incarnate creates platforms that are both visually compelling and highly functional. The third principle is SEO as an evolving practice, focusing on aligning content with user intent, leveraging data-driven insights, and staying compliant with the latest algorithms. From voice search optimization to enhancing Core Web Vitals, and now expanding to AI tools like Customer Care Chatbots, Incarnate’s strategies are designed to meet the challenges of both today and tomorrow.
Beyond his role as a business leader, Pulasthi’s academic and consulting endeavors have profoundly influenced his work at Incarnate. Over the years, he has served as a lecturer in social media security, digital marketing, digital leadership, and journalism, sharing his knowledge with students across Sri Lanka. His ability to engage with diverse groups in Sinhala, Tamil, and English has enriched his understanding of cultural nuances and audience behaviors. These experiences have been instrumental in shaping Incarnate’s innovative services.
One of the most notable examples of this synergy between academia and business was a tourism campaign inspired by his collaboration with university students. While conducting lectures on digital journalism, he encouraged students to explore multimedia storytelling. Their ideas inspired a campaign that incorporated engaging videos, interactive content, and localized narratives to highlight Sri Lanka’s unique attractions. The project not only increased the client’s visibility but also gained industry recognition for its creative use of digital platforms.
Pulasthi’s work with the Sri Lanka Police on social media security has further differentiated Incarnate in the digital space. By addressing issues like internet crimes and privacy concerns, he has developed strategies that prioritize safe and ethical online environments for clients. This emphasis on data privacy, compliance, and secure content creation has become a hallmark of Incarnate’s approach, adding an extra layer of trust to their client relationships.
Under Pulasthi’s leadership, Incarnate continues to thrive in innovation, creativity, and strategic excellence. By blending academic insights, industry expertise, and a relentless commitment to delivering value, he has positioned Incarnate as a trusted partner for businesses seeking to navigate the complexities of the digital world. His ability to merge technical expertise with a deep understanding of human behavior ensures that Incarnate’s solutions are not only effective but also impactful on a broader social scale.
For Pulasthi, the future of digital marketing lies in the ability to innovate while staying grounded in ethical practices and human-centric design. “Innovation, collaboration, and a passion for creativity will always be at the core of what we do,” he says.